Under what category would I find certain items?

How are promotional campaigns categorized?

FAQ : Product Categories Answers...

Under what category would I find certain items?
Certain items come under certain categories.
While not exclusive to any one category, most promotional products will lie within one or another.

For example, Calculators are categorised - by The Promotional Products Association International (PPAI) - under the heading "Desk/Office/Business Accessories" but may also be included in the "Electronic Devices & Accessories" in our catalogues:

Product Category	Includes the following:
Wearables	Aprons, uniforms, blazers, headwear, jackets, neckwear, footwear, etc.
Writing Instruments	Pens, pencils, markers, high-lighters, etc.
Desk/Office/Business Accessories	Briefcases, folders, desk pen sets, calculators, cubed paper, etc.
Bags	Totebags, shopping bags, satchels, gift bags, drawstring bags, cosmetic bags etc.
Calendars	Wall and wallet calendars, desk diaries, pocket secretaries, etc.
Glassware/Ceramics	China, crystal, mugs, figurines, etc.
Games/Toys/Playing Cards/Inflatables	Kites, balls, puzzles, stuffed animals, etc.
Recognition Awards/Trophies/Jewelery/Clocks & Watches	Plaques, certificates, etc.
Sporting Goods/Leisure Products/Travel Accessories	Picnic/party products, camping equipment, barbecue items, bar products, plastic cups, binoculars, luggage, passport cases, etc.
Computer Products	Mouse pads, monitor frames, disk carriers, wrist pads, software, etc.
Buttons/Badges/Ribbons/Stickers/ Magnets	Decals, transfers, signs, banners, etc.
Housewares/Tools	Measuring devices, kitchen products, picture frames, household decorations, ornaments, tool kits, first aid kits, furniture, flashlights, cutlery, weather instruments, etc.
Automotive Accessories	Key tags, bumper strips, road maps, floor mats, window shades, etc.
Personal/Pocket-Purse Products	Pocket knives, grooming aids, lighters, matches, sunglasses, wallets, etc.
Electronic Devices & Accessories	Radios, TVs, video tapes, music CDs, phone cards, etc.
Textiles	Flags, towels, umbrellas, pennants, throws, blankets, etc.
Food Gifts	Candy, nuts, gourmet meat, spices, etc.
Other	No examples reported

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How are promotional campaigns categorized?
Again, I refer you to a US Industry Association leader (PPAI) for help in answering this question.
The below table shows how many Suppliers, Distributors and Clients have defined certain marketing campaign types...

Program Category Type	Includes the following:
Business Gift	Gifts to foster goodwill and retention
Dealer/Distributor Programs	Dealer incentives, co-op programs, company stores
Employee Relations & Events	Morale and motivation, corporate/employee events, employee orientation, organizational commitment/corporate identity, corporate communication, employee training (other than safety), employee referral programs
Internal Promotions(Incentive; Non-Safety)	Sales incentive, TQM/quality programs, productivity, inventory reduction, error reduction, attendance improvement
Brand Awareness	Promotion of brand awareness and brand loyalty
Trade Shows	Trade-show traffic generation
Employee Service Awards	Anniversary recognition, service awards, etc.
New Product/Service Introduction	New product or service introduction
New Customer/Account Generation	New customer or new account generation
Public Relations	Corporate involvement with community, fundraising, sponsorship, school programs, media relations, corporate image
Customer Referral	Customer referral incentive programs
Not-For-Profit Programs	Not-for-profit use for fundraising, public awareness campaigns (health, environment, public safety, etc.)
Safety Education/Incentive	Employee safety and education
Marketing Research	Marketing research, survey, and focus group participation programs
Other	No examples reported

Have a look at our Idea Options.

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