1. Distributor
2. Supplier
3. Longevity (Exposure Longevity)
4. Targetability
5. Creative Impact
6. Goodwill
7. Applications Flexability
8. Screen Charge (Incomplete)
9. Origination (Incomplete)
FAQ : Glossary Descriptions...
1.
Distributor
Also known as counsellors, these are the people that present to the client
all that the suppliers have to offer. They are usually independent to these
suppliers too, using competing suppliers in the best way they think possible
to meet their client's needs.
Complete information on this subject is available here.
TOP | FAQ
2.
Supplier
There are over 2,500 suppliers in this industry and they are firms that manufacture,
import, convert, imprint, or otherwise produce or process the calendars, writing
instruments, business gifts, and other items offered for sale through the promotional
products distributors.
Complete information on this subject is available here.
TOP | FAQ
3.
Longevity (Exposure Longevity)
Although it is impossible to say how long the life of a promotional product
will be, it can be said that they will last longer than the other forms of
mass media. Therefore, due to their lasting ability, the cost-per-exposure
figures may well make them the least expensive form of advertising.
Complete information on this subject is available here.
TOP | FAQ
4.
Targetability
There are many companies that cannot afford to advertise through the main media
channels, television, newspapers and outdoor advertising for instance.
Their main alternatives are trade magazines and publications, mailings and promotional products, as well as taking part in trade shows - a non-advertising option. If the audience can be tightly defined then this is where promotional products can work at their best. They can get the prospect to respond in some manner, perhaps by requesting additional information or a visit by a salesperson.
Complete information on this subject is available here.
TOP | FAQ
5.
Creative Impact
Due to the fact that many promotional products are useful in their entirety,
they manage to create their own involvement. When one mixes this with timing,
marketing objectives, innovative copying and/or design and good targeting,
the impact can multiply.
Complete information on this subject is available here.
TOP | FAQ
6.
Goodwill
The only medium of advertising that has a built in integration system is that
of promotional products. This is because "the word 'free' is one of the
most powerful words in copy writing. Recent research supports the notion that
goodwill results in repeat purchases, loyalty and recommending the product
to others." (PPAI)
Complete information on this subject is available here.
TOP | FAQ
7.
Applications Flexability
This market strength is actually a residual of the previous four marketing
strengths of promotional products. If one adds the fact that there is also
a wide range of products on offer, then a list can be made of motivational
and marketing opportunities that can benefit from promotional products of all
kinds.
Complete information on this subject is available here.
TOP | FAQ
See Origination.
TOP | FAQ
A term used in repro to describe any or all of the reproduction processes that may occur between design and printing.
TOP | FAQ
Sunbase Promotional Agency
90 Colchester Avenue, Cardiff. UK. CF23 9AZ
Tel: +44 (0) 29 2046 5353 : Fax: +44 (0) 20 2046 3320
Contact Us
ASI #339227 PPAI #143275 PROMOTA #DS0284 UPIC #SUNBASE PSI #7229
