Promotional Products are the tangible symbols, usually imprinted with the company's name, message or logo to be used in a marketing/incentive/communication campaign. There are four categories that include:

1. Ad Specialties	2. Business Gifts
3. Premiums	4. Recognition Awards

3. Premiums


These are items that do carry an attached obligation. For example, buy this shaving brush and get a razor free. It is the incentive to lead someone into a specific action. Although this is similar to an ad speciality - in the sense that the desired effect is to utilize what your business has to offer - it differs whether it was given a with past, a present or a future obligation.

(PPAI)

::: Options :::

... Next (Recognition Awards) >>>
... The Industry index page >>>
... Next Industry topic (Who & Why do people use Promotional Products?) >>>