Promotional Products are the tangible symbols, usually imprinted with the company's name, message or logo to be used in a marketing/incentive/communication campaign. There are four categories that include:

1. Ad Specialties	2. Business Gifts
3. Premiums	4. Recognition Awards

2. Business Gifts


According to the PPAI, nearly half of corporate America gives business gifts to employees, customers, clients and suppliers. The top five reasons for giving these types of gifts was researched by Baylor University:

RANK	REASON	%
1.	To thank their customers	83
2.	Develop Businesses	56
3.	Employee recognition for Performance and longevity	25
4.	Customers expect them	10
5.	Other	3

(Baylor University, 1998)

The Baylor survey also revealed that 68 percent of those giving business gifts found that they were very effective in achieving desired objectives and approximately 60 percent were bought through distributors.

Did you know...?
Some of the most popular categories are: Clothing, Writing instruments, Drinkware, Calendars & Mouse Mats.

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(PPAI)

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