Promotional Products are the tangible symbols, usually imprinted with the company's name, message or logo to be used in a marketing/incentive/communication campaign. There are four categories that include:

1. Ad Specialties	2. Business Gifts
3. Premiums	4. Recognition Awards

1. Ad Specialties

These carry three essential aspects:

• A message - promotional or advertising
• Using or accompanying a useful product
• Given without any obligation attached

'Just check your home or office. You're bound to find a pen, coffee mug, calendar, clock, desk caddy or some other item bearing the imprint of a company that wants you to remember its name, products or services.' (Slagle, G.G., PPAI)

People like receiving these gifts, which adds a hidden quality when offered.

(PPAI)

::: Options :::

... Next (Business Gifts) >>>
... The Industry index page >>>
... Next Industry topic (Who & Why do people use Promotional Products?) >>>