The Main Players in Promotional Products - End Users / Target Audience:

1. The Suppliers...
2. The Distributors... and also > What to look for in a Distributor...
3. End Users (Customer, Client, Employee...)

1. End Users


End Users are your target audience who ultimately recieve your promotional gift or incentive.

Knowing your End User or target audience is a must and will actually help define the right product for your needs. If your looking to present your comapny at a trade show for instance, think about who might recieve your personalised gifts.

For example; At a Trade Show for Engineers you already know that most of the visitors will be engineers. Offer something that will appeal specifically to this client base - one company in such a situation gave away balsa-wood gliders. They were a big hit since the engineering of the glider appealed to the target audience. 6 months after the show the company was still receiving calls from the trade show and to "bring another glider...?"

Thinking outside the box a little meant that this company were well received and appreciated that day (and for some time after) more so than they would if they just handed out a regular pen with their logo on it.

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