Please choose an option from below:

1. Targetability
2. Exposure Longevity
3. Creative Impact
4. Goodwill
5. Applications Flexibility

1. Targetability


There are many companies that cannot afford to advertise through the main media channels, television, newspapers and outdoor advertising for instance.

Their main alternatives are trade magazines and publications, mailings and promotional products, as well as taking part in trade shows - a non-advertising option. If the audience can be tightly defined then this is where promotional products can work at their best. They can get the prospect to respond in some manner, perhaps by requesting additional information or a visit by a salesperson.

::: Options :::

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