“A new type of advertising agency is developing and with a wide field for its development. Instead of handling space advertising for its clients it is devoting its activities to the handling of their advertising specialties….

"It selects specialties to fit their client’s needs…

"The growth of this new type of agency is due to the fact that most
executives are wholly unfamiliar with advertising specialties and are at a loss when it comes to their proper selection.”
(From Novelty News 1929)

Traditional advertising media is currently experiencing a dip in it's effectiveness of use and investment returns. Part of this is due to the same techniques being used time and again on the same target audience - or on the same generic audience.

The End User is a lot more consumer savvy today and in order to gain their attention and keep it a new and more focused approach is required. Promotional Consultancy is that new way.

Before, Promotional Products was just seen as an additional tool in business marketing to the "main" advertising medium of newspapers, magazines and television. In a recent survey, 76% of participants who have received a promotional product in the past twelve months could provide the name of the advertiser on the promotional product.

In the same survey, only 53% of the participants could recall the same of any advertiser in a newspaper they had read in the previous week.

Promotional products are an effective way to advertise and market your company. The lasting impression that these items create with your customers builds loyalty and keeps your company's name and brand in your customer's minds. In a world where traditional advertising efforts have been exhausted, these promotional items provide a solution for the problem that every business professional is concerned with... Return On Investment and Return On Objectives.
(PPAI)

Read our Top 10 Reasons to Use a Promotional Consultant...

...or Speak to one of our consultants now >>>

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For more information on Promotional Consultancy and what it can do for your business or to arrange a session with our resident consultant, contact us on:

+44 (0) 29 2046 5353
info@promotional-product.co.uk

...or email us your details for a call back.

** Photograph **
1. Daniel Vineyard | Bellemedia